If you write a blog, people will come to it and read your content – that’s how blogging works, right? If the content is there, and you write it to the best quality it can be, does that mean people are going to find it and enjoy it? Sure, when you put time and effort into your blog it has a stronger chance of building readership, but the internet is a hard place these days!
Blogs are still pretty popular. In fact, nearly 80% of people who use the internet regularly stop off on blog pages. People use the web to find content that’s informative, enjoyable, and easy to read through. That’s very good news for you!
But without a bit of clever marketing, blogging won’t bring in the results you’re really looking for. It’s why we recommend getting involved with SEO, social media, and making sure you keep your finger on the pulse. And trust us, the results can speak for themselves; here are just a few ways blog promotion can benefit you.
People are Unlikely to Just Stumble Upon Your Blog
The internet has at least 2 billion active sites to it, with a few hundred thousand created every single day. No where else in the world are you going to find as much competition for people’s attention as right here! That’s why it’s unlikely that people are just going to stumble upon your blog. You need to make sure it shows up in the right places when people search for relevant content.
This is where SEO comes in. SEO makes sure you’re on the results page when someone wants to visit a blog like yours. All you need to do is gather together some keywords, make sure you understand why people are searching for them, and then match both the terms and the intent to the content you can publish.
You’ll need to routinely publish SEO content and try to get a few links back to your website. If other bloggers recognise you as someone who knows what they’re talking about, and are a good writer, your SEO effectiveness can double.
Of course, SEO isn’t an overnight promotion, by any means, but it is a marketing method that promises the most long term success. The more you invest in it, the more you’re going to get out of it.
If You Can Find Your Audience, You Can Collect Them
Where does the majority of your blog traffic come from at the moment? Check out your website stats to find that information. What do you see once you’ve got your analytics up in front of you? Do you get traffic from more than one source? If so, what are the biggest sources, and how many clicks do you get from them per day?
The more information you can uncover here, the more likely you are to target your audience in the right place. If you can find them, you can collect them! This is the basis of a good digital marketing campaign. You don’t just throw materials out there and see who clicks; you find out what platforms are bringing views your way and you invest your time and energy onto them.
Always capitalise on a traffic trend – doing so could double your audience in the space of a couple of months.
A Social Media Following is Essential
If you don’t like social media, or you don’t quite understand it, this is a point we’re going to need to drive home here! In the online world, social media is everything. It’s the place people collect in their masses, all of them having their own unique interests, tags to follow, and comments to leave. But seeing as they’re all in one place, you need to be there too.
Because of this, even if you don’t want to post on a daily basis, have something to go up once a week. Quotes from new posts, comedic videos that play on a recent post sentiment – this is all good content.
All in all, when your followers know you’ve got new content for them to enjoy, you end up encouraging them to click through for more.
You Can Secure Professional Writing Opportunities
Blogging is one thing – writing to get paid is another. You can marry the two together in various ways, with most blogs eventually turning a profit through affiliate marketing and sponsorships, but this is a hard thing to achieve. Most bloggers need at least five years before they see any money come out of their hard work!
That’s another thing marketing can solve for you. When you market your blog and put your best content forward, you’re far more likely to come into contact with people looking for quality writers like you.
Think of your blog as a portfolio. It’s an example of how you write, how you engage the audience, and what you can do with the written word. Both on and offline, you can use your blog as a stepping stone towards paid guest spots and freelance contracts in some very profitable industries.
So, invest in some business card printing, head down to a networking conference, and chat to people who could benefit from your kind of content. Then get back online and make sure your blog showcases what you’re capable of; you could even add a portfolio section to direct those looking for a reliable writer to the right place.
You Can Get Closer to Your Followers
Engagement is everything in the blogging world. When you have followers who actually want to get in touch with you and let you know what they thought of your latest post, you’re going to have a lot more influence over your following as a whole.
Not only does this mean you get to respond back to them and enforce the behavior, but if you want to make money off of your blog in the future, this relationship is the thing to count on and cultivate.
After all, you could start selling products and/or merch through your blog, and if the people who follow you know you’re a responsive and generous person, they’re going to be far more likely to buy something from you.
Popular Blogs are More Likely to Make Money
It’s true. The more people come to your website on a daily and/or weekly basis, the more likely you are to gain sponsorships from big name brands, or have people pay to guest post on your site. You’re someone who has a big following for both of these parties to benefit from, and you get to sit pretty in the middle with all the money you’ve made!
That’s why your blog needs marketing. If you want to make serious, long term money off of your blogging efforts, you need to aim towards becoming popular within your niche. Of course, the smaller the niche the more likely this is to happen, but even big niches can still have their corners carved out by new names in the blogging sphere.
Market Your Blog for the Better
Your blog needs marketing – that’s a simple fact of creating content in 2024. So make sure you’re investing in regularly promoting your blog across social media, and even think about paying for advertising on platforms like Google.
Start small and work upwards, regularly check on your website stats to ensure you know where your followers are coming from, and keep on putting out great content your readers love to see.
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