AD | If you’re a beginner blogger, you may not know too much about SEO and how it can help you increase your domain authority, get more readers and, consequently, start to monetise your blog sufficiently. Below you will find six useful tips, but it’s also worth understanding what SEO actually is. It stands for Search Engine Optimisation and involves a variety of tactics to help your website rank in the search engine results page (SERP). The higher you rank, the more people will stumble across you. Read on for some advice on how to achieve this.
Mobile Friendly
You should ensure that your blog works well on all kinds of devices, including desktop, tablet and mobile. In fact, searches carried out on a mobile are currently more popular than a computer. When building your blog, be sure to use a responsive design. If you have already built it and it isn’t mobile friendly, it might be wise to have a revamp.
Keyword Research
The foundation of any successful SEO campaign, whether you’re a blogger or the owner of a business website, is appropriate use of keywords. Essentially, in order for your articles to rank well, it will need to include words and phrases that people are likely to search. There are plenty of tools you can use online to figure out which keywords are suitable for your post, including Google Keyword Planner and KWFinder.
Image Optimisation
If you like to add photos to your blog posts, make sure they are optimised. The image alt text and file name give you an opportunity to include extra keywords. Photos are generally a good idea because they break up the text and make the article more visually appealing to readers; big chunks of text tend to scare people away.
Guest Posts
Receiving links back to your blog from other websites is hugely important for SEO, but also quite the challenge. As a blogger, one of the best ways you can get people to link back to your blog is to write guest posts for other bloggers to share. Every link you get acts as a vote of confidence from Google because it suggests your blog is worth reading. As a result, you can expect better rankings and higher DA.
Internal Links
Internal links aren’t as useful as links from other websites, but they’re still important for SEO as they help readers navigate around your website as opposed to reading one article and then exiting. When writing a new article for your blog, try and consider ways in which you can link back to some of your old posts that explore similar topics.
Metadata
There are free plugins you can add to your blog that will allow you to add meta titles and descriptions. This is what will show up on the SERP, which you are advised to make reader friendly and include the main keywords.
As you can see, there are lots of SEO tactics you can employ in order to help your blog succeed, and the six tips above have only scratched the surface. Of course, you don’t have to incorporate every single SEO best practise, but it’s certainly worth making it one of your main focuses when writing an article going forward.
*This is a sponsored post
Fraser’s Fun House 